Here, too, Google Maps Platform is the fastest in mapping such shifts in the urban landscape. Google Maps Platform features such as Traffic Layer in Maps JavaScript API enable the real-time traffic intelligence that helps us make precision calls in the evolving mission of zone optimization.Ĭonversely, we might want to expand a store territory thanks to a new highway or roadworks that improve traffic circulation. We accordingly must downsize the service zone, while adding micro-zones to satisfy demand. ![]() In such cases, the specified drive time in the delivery matrix shrinks. Just as important, we must keep an eye on existing outlets to make sure that traffic conditions, road configurations, prominent sites, public infrastructure, and more, hit the sweet spot for timely delivery and revenue optimization.Ī successful delivery area, for example, might fall victim to its own popularity, causing congestion that prevents timely delivery to once viable addresses. Retrofitting Indonesian delivery zones to optimize Domino's successĮxpansion is just one side of the story. ![]() Since the definition of a profitable zone is in constant flux, we need our local insights to be ahead of the game.Ĭharting Indonesia's transformation with speed and accuracy is crucial in our mission to carve out delivery zones that serve communities that need our service most while maximizing our revenues. By overlaying our data, such as population, average income, and age range onto Google Maps, our team can better visualize the revenue potential in that zone compared to neighboring stores. Social, economic, and infrastructure transformation in Indonesia literally unfolds before your eyes, meaning the map in any area can change overnight.Ī place that had little to no development yesterday might be tomorrow’s next desirable suburb-populated by families drawn to new schools, but also increased traffic congestion caused by community growth. Things become really interesting and complicated when considering Indonesia's dizzying pace of change. This is enabled by the Google Maps Platform APIs, including Distance Matrix API. The first step is casting a net around the test location that covers anywhere within a nine-minute drive to any point in the proposed zone. That's why selecting zones that have the highest profit potential (due to factors such as population, income, education, and business activity) is essential to our success. Instead of customers picking a store, we assign them one based on their location. Under the Domino's Indonesia model, every outlet has a defined territory and can only take orders from that zone. Mapping the dizzying pace of change in one of Asia's fastest growing economies They play an instrumental role in our value chain before a store even begins selling pizzas, providing vital insights in our hunt for new shop locations. The Google Maps Platform APIs empower us with much more than the ability to maintain Domino's 30-minute delivery pledge. This is one of the key areas in which Google Maps Platform enables us to satisfy the hunger of a vibrant, fast-moving society. We want to make sure that any new store we open has the correct demographic profile to be profitable. At the same time, we're extremely cautious. ![]() ![]() Here, the opportunities for a global brand, such as Domino's, are almost boundless. Indonesia is a massive archipelago of more than 17,500 islands and 270 million people, one of the world's most promising developing markets. When I was developing India's first hyper local on-demand food delivery digital commerce platform for Domino's Pizza India, I never imagined life would take me to a country with such a different culture to my own.īut in 2018, when Domino's Indonesia invited me to drive its expansion strategy as Senior General Manager to lead Digital, IT and Marketing functions, I jumped at the chance to try my hand in another gigantic emerging nation that brims with entrepreneurial hunger and innovative energy. He explains how Google Maps Platform is enabling their business to optimize their operations and supporting the franchise's ambitious expansion strategy in one of the world's most exciting emerging markets. Editor’s note: Today’s blog post is from Mayank Singh, Chief Digital Officer and VP Marketing and IT at pizza delivery group Domino's Indonesia.
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